HOW WE WORK

From a clear problem to a working system.

A method earns its keep by telling you what happens first. We start with what your business needs to change, and each stage turns that understanding into a decision, a deliverable and a next step your team can act on.

The brief opens. Five stages follow.

We agree the starting stage, scope and schedule together. Timings are indicative: specialists can join at whichever stage needs them, and a capability can run longer than its stage when it carries work into the next. Each stage can also run on its own; the packages on What We Do follow the same order, from the Clarity Diagnostic (Audit) to Growth & Measurement (Scale).

STAGE 01

AUDIT

First, establish a shared diagnosis.

Understand what needs to change.

Review business data, team workflows and the customer journey to identify the constraint behind the symptoms.

2–4 weeks

WHAT WE NEED FROM YOU

Relevant reports and existing research
Time with the people doing the work
Your business goals and current concerns

WHAT YOU END UP WITH

Evidence and findings ranked by impact
A clearly defined problem
Priorities for the next stage

WHERE THIS USUALLY GOES WRONG

Treating the original brief as the diagnosis. Test every assumption against evidence, including the findings that challenge the brief.

Read all stage details

WHAT WE NEED FROM YOU

Relevant reports and existing research
Time with the people doing the work
Your business goals and current concerns

WHAT YOU END UP WITH

Evidence and findings ranked by impact
A clearly defined problem
Priorities for the next stage

Where it usually goes wrong: Treating the original brief as the diagnosis. Test every assumption against evidence, including the findings that challenge the brief.

STAGE 02

ARCHITECT

Next, design the route forward.

Agree the plan and its priorities.

Translate the diagnosis into a blueprint. Define the scope, sequence, responsibilities and measures before building.

3–5 weeks

WHAT WE NEED FROM YOU

A decision maker for the project
Budget, timing and team constraints
Feedback on the proposed direction

WHAT YOU END UP WITH

A sequenced roadmap with named owners
Agreed scope and success measures
Dependencies and decision points

WHERE THIS USUALLY GOES WRONG

A plan in which everything is a priority, so nothing is. Rank the work and resolve dependencies so the team knows what happens first.

Read all stage details

WHAT WE NEED FROM YOU

A decision maker for the project
Budget, timing and team constraints
Feedback on the proposed direction

WHAT YOU END UP WITH

A sequenced roadmap with named owners
Agreed scope and success measures
Dependencies and decision points

Where it usually goes wrong: A plan in which everything is a priority, so nothing is. Rank the work and resolve dependencies so the team knows what happens first.

STAGE 03

BUILD

Then, build and test the system.

Turn the blueprint into working tools.

Create the brand, content, technology and workflows in the agreed scope, with regular reviews as the work develops.

6–16 weeks

WHAT WE NEED FROM YOU

Content, assets and system access
A named reviewer for each decision
Feedback at agreed review points

WHAT YOU END UP WITH

Tested deliverables ready for use
Practical documentation
Training and a clear handover

WHERE THIS USUALLY GOES WRONG

Scope that grows one reasonable request at a time. Record each change to scope, cost and timing before it joins the delivery.

Read all stage details

WHAT WE NEED FROM YOU

Content, assets and system access
A named reviewer for each decision
Feedback at agreed review points

WHAT YOU END UP WITH

Tested deliverables ready for use
Practical documentation
Training and a clear handover

Where it usually goes wrong: Scope that grows one reasonable request at a time. Record each change to scope, cost and timing before it joins the delivery.

STAGE 04

CONNECT

Connect the people and channels.

Bring the right expertise together.

Coordinate specialists, creators, production and partners around a shared brief. hiAnzy keeps the delivery and responsibilities connected.

Per engagement

WHAT WE NEED FROM YOU

Audience and channel priorities
Relevant partner introductions
Approval of specialist briefs

WHAT YOU END UP WITH

A team matched to the scope
Clear roles and credited contributions
A coordinated activation plan

WHERE THIS USUALLY GOES WRONG

Choosing the people before defining the need. Brief each specialist against that need, with responsibilities agreed before work begins.

Read all stage details

WHAT WE NEED FROM YOU

Audience and channel priorities
Relevant partner introductions
Approval of specialist briefs

WHAT YOU END UP WITH

A team matched to the scope
Clear roles and credited contributions
A coordinated activation plan

Where it usually goes wrong: Choosing the people before defining the need. Brief each specialist against that need, with responsibilities agreed before work begins.

STAGE 05

SCALE

Use results to guide the next move.

Measure, learn and improve.

Review performance against the agreed measures. Improve what needs work and expand the activity that supports your goals.

Ongoing, reviewed quarterly

WHAT WE NEED FROM YOU

Access to agreed performance data
Feedback from customers and the team
Time for regular review and decisions

WHAT YOU END UP WITH

Results against agreed goals
Prioritised improvements and experiments
An updated roadmap for growth

WHERE THIS USUALLY GOES WRONG

Keeping work alive because it is already running. Use the evidence to change direction, including stopping work that no longer earns its place.

Read all stage details

WHAT WE NEED FROM YOU

Access to agreed performance data
Feedback from customers and the team
Time for regular review and decisions

WHAT YOU END UP WITH

Results against agreed goals
Prioritised improvements and experiments
An updated roadmap for growth

Where it usually goes wrong: Keeping work alive because it is already running. Use the evidence to change direction, including stopping work that no longer earns its place.

Find the right starting point.

Bring your goal, the constraint and what you have tried. We will help define the next useful step.

Discuss Your Project

“If the plan fits on a sticky note, it's a direction. If it survives a quarter, it's a strategy.”

THE VISIONARY

WHERE TO NEXT

Choose a starting point Compare engagement models and typical scope. Continue

Explore the work Finished work by craft, each tagged with the problem it suits. Continue

Why we work this way The principles behind a connected approach. Continue